“Mom. Am I going to die?!”

It’s this sort of mindset that gets me paralyzed in a creative block. I’m staring at sketches, ideas and everything else I can think of but a feeling of deterministic dread drapes every new thought. It’s not the blank-page problem, or at least not usually with me. I’m creating new stuff, exploring new areas but none of it is working. It all sucks. It’s never going to work! AHHHHH!!! In this most recent case it was my work on the Mikengreg identity. After a long hiatus from the badge, I decided I hated it. This is nothing new, I was never 100% happy with it, but now the pressure is on and I was questioning the entire direction because I was no longer in the groove of working on Mikengreg stuff.

While I know the big idea of Mikengreg is “handmade games crafted with love and high-fives” I lost the scent on how that would actually be applied to the identity a long time ago. What does our website look like? What surface are we making these games on? Where’s the system?

That’s how I work, in systems. If I don’t have a system that I can turn to then I’m 100% lost. More on systems in the future. I’ll post about that when I do my big Mikengreg identity process post. Point being, I was lost.

Don’t let it stagnate

So the first contributing factor was that this was looming over my head during a couple of big projects. In my head I am thinking: “Mikengreg isn’t perfect, in fact every time I look at it, it sucks a little more.” With each day that I didn’t work toward making it work I saw more and more mistakes. This may seem like a good thing on the surface, but in reality it added to my crippling creative paralysis. In the same way putting off talking about a serious problem with a significant other only makes the fight worse, putting off facing up to the issues with the logo made it that much harder to address.

Do your best not to cut off projects midway through their development. If you have to split time between them, do at least a little work everyday on one or the other to avoid it stagnating.

Stick with the spark

Of course, the “don’t let it happen” variants are merely precautionary and aren’t too useful when you’re in the throes of a major creative block. On Monday I basically just planned and sketched all day. It wasn’t a bad thing, and certainly could have been worse [stare at a screen all day] but I was convinced that I had got it all wrong in the first place. The original line of thinking was to make a beer/food label/badge/seal logo for us that would communicate our personality. Last time I left off I was planning on hand-painting everything [website etc.] and toying with the idea of doing it in woodcut. I did some website concepts and all of them felt aimless and trite. So I went back to the drawing board and came up with modern stuff, corporate looking stuff, experimental type and etc. Some of it was ok, but it was all just as aimless as the website concepts. It wasn’t until I realized where I’d left off with the woodcuts that I just needed to iterate on that. I was letting my growing distaste for what I’d done tempt me to scrap it all, including the big idea.

That’s really the nugget of all of this. The Big Idea. Don’t lose sight of it. It’s what Mikengreg was founded on; it gets us excited and we believe in it. By investigating other avenues I wasn’t expanding the process, rather I was abandoning the only shred of a system that we had in the first place. It’s healthy to think outside the box but if you’re letting the block itself frustrate and control your creative decisions you may make some serious mistakes. Always keep an eye on the original idea when moving forward. That is your guide and it will never waiver [unless of course it was a bad idea in the first place].

Don’t move horizontally, drill down vertically

Part of the solution to dredging myself out of the block was to stop thinking in terms of iterating horizontally on a design problem. What I mean was that I was looking for solutions in alternate styles of typography, completely new identity systems [see above] rather than constraining the vision and thinking vertically about what wasn’t working with the original concept. I had this aimless website design, a few aimless pieces of art that I was arranging and various typefaces I was switching in and out. One image was hand-painted, the other a sketch, and then the logo badge you see on mikengreg.com. These disparate elements weren’t working and I wasn’t willing to think about why because I was so frustrated.

The real problem was that I had a website that was more graphical than the content it would be displaying. After immersing myself in a healthy amount of top-quality website designs from around the internet, it was clear that I was more concerned with the identity itself than the games we would make and showcase through the identity. The identity is the pasta [handmade and cooked to perfection] and the games are the sauce. Of course I don’t actually want to have the identity overshadow the games; I love our games, and I think they’re fucking awesome. So, I took a step back and reconsidered all my choices and decided that all this hand-painted stuff had to go. Also, the badge needs a good amount of simplification as well some woodcut treatments.

Now I had my system. Woodcuts and wood. It made total sense the whole time. Wooden surfaces chiseled by hand into works of art. All the elements were now in place with the system. Handmade = 1 color woodcut. Games = showcased in full color. Crafted with Love & High-Fives = Mikengreg [the humans]. Now surely there is a lot more to the system, but we’re good now. I’ve got the badge looking much better. Everything in its right place.

Though, none of this would have happened as quickly if I hand’t stuck with it. Fight through the pain as much as you don’t want to. It’s a much stranger problem when facing creative problems, but hopefully some of these things I went through will help you find your way through it.

I tell people this a lot but my Mom gave me a great piece of sinister logic when I was younger trying to learn simple division. I was on the bed cross-legged pounding my fists into the comforter because I couldn’t understand the problem. My mom, being the award-winning teacher she is, waited until I calmed enough to tell me:
Mom

Now Greg, you want to know something? That frustration you’re feeling… Well that’s how you know you’re just about to learn something new!

About 5 minutes later I figured it out and I’ve been doing long-division ever since!