Brand yourself, even if it’s lazy.

Ok, this will be quick. I have a half dozen other posts I want to make but I’m in the middle of working on FOUR GAMES!!! Ahhhhh!

So I played an awesome game today, it’s called Specter Spelunker Shrinks. But when I got to the site I thought…
me

“Whoa, this is the same dude [NMcCoy] who did Wavespark?! Awesome!

I continued to believe that NMcCoy made this game and my idea of him as a developer was bolstered. I already loved Wavespark. So while that helped out my opinion of NMcCoy, I completely missed the fact that it was done by a different developer, Ken Grafals of Fall Damage Games. It’s quite easy, but the only difference is in the masthead [image at the top of a page]. See for yourself:

Did you catch the difference? ;)

But seriously, this is becoming more of an issue now that we have plenty of free, well designed solutions for putting out what we make. I actually recommend using a theme of some sort if you’re not of the visual persuasion, and even if you are since it’s a great starting place. All of the typography is pretty much going to be nice, clean and legible so you don’t need to fret over that, and the overall user experience is polished on most popular Wordpress [insert your CMS here] themes.

However, this kind of thing happens a lot [i see this theme everywhere], where we all use the same theme and then the confusion starts in. So if you’re dropping in a theme of your own, I would advise one change. It can take as little as one minute if you want. Change the colors! It’s a very simple fix. Head over to the style.css and search for the hex of whatever colors you’re using [use firebug as well]. Do a Find and Replace on the colors, swap them consistently like that, and there you go. You’re a completely different “company” that’s most likely not going to be confused with anyone else. It’s all you need, and it goes a long way.

Now that doesn’t mean picking colors is easy, in fact it can go horribly wrong. But be modest, stick with a strict palette and ask for some honest opinions and after an hour or so you’ll be on your way. In fact, in just one line, I did it with Fall Damage Games. By taking out the background image, and just leaving the background black, the whole site took on its own identity.

Just tweak the CSS a tad, you’ll be glad you did. It’s important.